MORE WITH SAM

6-year-old Sam and his dad created the viral #YouCanBeABCs video that’s been viewed over 20 million times!

Public Relations | Social Media | Branding | Website Design & Management

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FIND THE PROBLEM

RESEARCH

After 6-year-old Sam’s ABC video went viral, we researched which potential media outlets should share his story.

CREATE A PLAN

DEVELOP

We developed a comprehensive brand identity kit and social media editorial calendar to catapult this moment beyond five minutes of fame. The kit consisted of a logo, social media kit, cover art, and landing page.

Logo

Color Palette

Visit Site

EXECUTE RESULTS

EVALUATE

We secured national media placements, including NBC Nightly News & the Ellen Show, and Sam’s video ultimately became a book.

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