6-year-old Sam and his dad created the viral #YouCanBeABCs video that’s been viewed over 20 million times!
Public Relations | Social Media | Branding | Website Design & Management
FIND THE PROBLEM
RESEARCH
After 6-year-old Sam’s ABC video went viral, we researched which potential media outlets should share his story.
CREATE A PLAN
DEVELOP
We developed a comprehensive brand identity kit and social media editorial calendar to catapult this moment beyond five minutes of fame. The kit consisted of a logo, social media kit, cover art, and landing page.
Logo
![](https://kqcommunications.com/wp-content/uploads/2022/10/More-With-Sam-Logo-Final_grey.jpg)
![](https://kqcommunications.com/wp-content/uploads/2022/10/More-With-Sam-Logo-Final_Full-Color.jpg)
![](https://kqcommunications.com/wp-content/uploads/2022/10/More-With-Sam-Logo-Final_White.jpg)
EXECUTE RESULTS
EVALUATE
We secured national media placements, including NBC Nightly News & the Ellen Show, and Sam’s video ultimately became a book.
![](https://kqcommunications.com/wp-content/uploads/2022/10/272966393_442365957281595_8730051790529883780_n.jpeg)
![](https://kqcommunications.com/wp-content/uploads/2022/10/Sam-on-Ellen.png)