6-year-old Sam and his dad created the viral #YouCanBeABCs video that’s been viewed over 20 million times!
Public Relations | Social Media | Branding | Website Design & Management
FIND THE PROBLEM
After 6-year-old Sam’s ABC video went viral, we researched which potential media outlets should share his story.
CREATE A PLAN
We developed a comprehensive brand identity kit and social media editorial calendar to catapult this moment beyond five minutes of fame. The kit consisted of a logo, social media kit, cover art, and landing page.
We secured national media placements, including NBC Nightly News & the Ellen Show, and Sam’s video ultimately became a book.