LeMoyne–Owen College is a private historically black college affiliated with the United Church of Christ and located in Memphis, Tennessee. It resulted from the 1968 merger of historically black colleges and other schools established by northern Protestant missions during and after the American Civil War.
Media Relations | Integrated Marketing | Digital | Branding
FIND THE PROBLEM
RESEARCH
Colleges across the country were facing enrollment challenges, with smaller institutions competing for attention against larger schools with greater marketing resources. KQ examined LOC’s brand presence, communications, digital platforms, and audience engagement to identify opportunities to more clearly communicate the College’s value, history, culture, and impact.
CREATE A PLAN
DEVELOP
KQ created The Source of Black Excellence, a unifying brand platform positioning LeMoyne-Owen College as a source of education, culture, leadership, opportunity, and community impact. The integrated campaign brought the story to life through public relations, social media, digital marketing, enrollment materials, creative campaigns, branded content, and a redesigned digital experience.
EXECUTE RESULTS
EVALUATE
The campaign strengthened LOC’s visibility, generated meaningful engagement, and helped translate a more focused brand story into measurable enrollment growth.
15%
Increase in Enrollment
15%
Increase in Social Media Engagement
