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As a nation, we’ve been talking about the importance of Diversity, Equity, and Inclusion (DEI) for years now. But let’s be real: the words have become so overused that they’re losing impact and are in danger of losing all meaning. It’s time to put our money where our mouths are and start tangibly supporting DEI outcomes, such as many promised following the murder of George Floyd.

So, what can you do to show your support for DEI in a tangible way? Here are a few ideas:

1. Patronize businesses that prioritize DEI outcomes, as part of their strategic plan.

We love to see companies issue statements in support of DEI, but it’s even better to see them take action. Look for businesses that have implemented policies to create a more diverse and inclusive workplace, or that are actively working to address systemic inequities.

 When recognizing (and even being appropriately called out about) a gap in engagement and outreach with our Hispanic and Latino/Latina communities, we began creating and executing strategies for ourselves and our clients to ensure our LatinX communities are better served.

2. Donate to scholarships or offer internships or externships for Black and Brown students in industries that lack representation.

 One of the biggest barriers to achieving true DEI in any industry is the lack of representation among marginalized groups. By donating to scholarships for Black and Brown students who are interested in entering fields where they are underrepresented, you can help level the playing field and create a more diverse talent pool.

At KQ, we’ve done both – donated to a number of scholarship programs and offered paid internships to students who are underrepresented in our field.

3. Work for companies that welcome all people.

If you’re looking for a new job or considering a career change, make DEI a priority in your search. Look for companies that have a track record of creating inclusive workplaces, or that are actively working to improve in this area. And don’t be afraid to ask questions during the interview process to gauge how committed they are to DEI. Challenge the status quo.

As a public relations firm, we understand the power of communication. But we also know that words alone aren’t enough. We must put meaning behind the words Diversity, Equity, and Inclusion. Let’s learn and take action to create a more diverse and equitable community together. Let’s redirect our dollars to support DEI outcomes and make a tangible difference in the world.

View The Q2 Newsletter