https://www.youtube.com/watch?v=Dc4IQIotGbg

CASE STUDY: ATLANTA PUBLIC SCHOOLS

Building stronger schools with community voices.

PR • BRANDING • GRAPHIC DESIGN

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Find the Problem

01. Research

KQ was brought in to communicate the district’s transition to a new charter system-operating model. In a three-week period, we conducted research including teacher and parent focus groups to develop a strategic plan focused on building community support.

Create a Plan

02. Develop

We implemented a campaign aimed at informing the public and recruiting Atlanta community stakeholders to participate in GO Teams elections. We worked with the district to determine that the most immediate need was building up the candidate pool for the GO Teams.

Execute Results

03. Evaluate

As a result of successful implementation, the number of educators and parents registered to participate in GO Teams surpassed the project goal by 30 percent.

21

Days of Research

30

Increase in Registration

Branding

Colors

Pacific Blue

#0096c3

Tulip Tree Gold

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