The Royster Group, Inc. is a nationally recognized firm providing talented, diverse candidates to fill executive and professional-level positions for private and public entities.
Public Relations
FIND THE PROBLEM
RESEARCH
Although Royster Group, a professional search and executive staffing company, has existed for over 20 years, and the firm’s president was recently named Georgia’s Small Business Person of the Year, its media exposure was minimal, according to our audit of its external communication.
CREATE A PLAN
DEVELOP
Utilizing national recognition as a driver, KQ developed an earned media plan highlighting the firm’s human resources successes and unique approach to solving client needs.
EXECUTE RESULTS
EVALUATE
KQ’s strategies and strong media relationships successfully landed nearly 135% of the agreed-upon earned media placements in six months. In addition, the KQ team provided networking opportunities for the client, including a face-to-face with the United States Vice President.
133
Secured target media placement in less than six months
