Gwinnett County Public Schools (GCPS) is the largest school system in Georgia, serving over 180,000 students across 141 schools. GCPS has a dedicated Human Resources department responsible for recruiting and hiring top-quality educators and staff to support its mission.
Social Media | Public Relations | Website Design & Management
FIND THE PROBLEM
RESEARCH
To better understand the school district’s recruitment needs and identify its strengths/weaknesses and target audiences, we conducted individual discovery interviews with key HR leaders and conducted a social media audit.
CREATE A PLAN
DEVELOP
In the development phase, we leveraged social media to attract more candidates, increase positive engagement with staff and help tell the story of Team GCPS. To enhance the brand and connect with potential staff, we created the “Say Yes to GCPS” campaign.
EXECUTE RESULTS
EVALUATE
KQ’s high-energy and “human-focused” approach to promotions, which has resulted in increased event attendance and exceeded recruitment goals during a nationwide teacher shortage!
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Increase in social media engagement
