Forward Memphis is a financial empowerment initiative whose mission is to provide emergency financial assistance to historically marginalized communities targeted by predatory lending practices in the Memphis area.
Social Media | Public Relations | Website Design & Management | Digital Marketing | Graphic Design
FIND THE PROBLEM
RESEARCH
Forward Memphis, a financial empowerment initiative, wanted to create awareness of the dangers of predatory lenders and better emergency funding solutions, yet it lacked a brand or outreach plan. The KQ Communications team began with comprehensive research to identify the communities most severely affected by predatory lending practices and why.
CREATE A PLAN
DEVELOP
In the planning phase, we focused on strategies and tactics to build brand awareness of predatory loan alternatives in Memphis and increase exposure to potential clients.
EXECUTE RESULTS
EVALUATE
To enhance brand awareness, we prioritized community and digital engagement, fostering trust in Forward Memphis to diverse demographics. These initiatives contribute to the success of Forward Memphis in providing much-needed financial assistance and positive change within our community within just a few months.
11
Media Placements
800
Pre-Qualified Applicants
52.5
Increase In Followers
29.3
Increase In Engagement
400
Impressions
15
Engagement Rate
