CASE STUDY: BROWN BAPTIST
PR • BRANDING • EVENT MANAGEMENT • GRAPHIC DESIGN
Find the Problem
01. Research
Brown Missionary Baptist Church is home to more than 10,000 church members. Based a few miles outside of Memphis, the church serves a diverse base from nearby communities but wanted to reach further while also increasing financial contributions to support expansion.
Create a Plan
02. Develop
The church has counted on KQ to rebrand and establish itself as a community leader in the Memphis and Mid-South area. Whether highlighting church history through a beautifully designed timeline mural or implementing a social media plan geared toward engaging members, creative strategies have been the bedrock of success.
Execute Results
03. Evaluate
KQ’s solid brand-development, communications expertise and social media marketing know-how resulted in 7% increase in membership, 6% increase in giving, and social media posts that average 25K views.
7
Increase in Membership
6
Increase in Giving
25,000
Avg. Social Media Views
Branding
Before
Brown Baptist Church needed to update it’s logo. They were running into issues of producing a consistent look across different mediums and sizes. While exploring their logo mark, we uncovered a need to not only refresh their logo, but establish a branding system that spoke to their congregation.
After
Research lead our team to start with the crest and strip it down to the symbols that were important and familiar to its followers. We paired this crest with a bold and modern typeface that leaves no question as to who they were. The simple blue color palette was kept in place and accented with expanded life giving colors to brighten the branding system. The result has retained equity and also made the brand clearer and more vibrant.
Colors
Orient Blue
#005288
Hippe Blue
#5e8ab6
Tuna Grey
#333437
“As our membership has grown
from 200 to over 10,000
KQ has become a critical component of our day to-day operations and an integral part of expanding the reach of our ministry across the globe.”
-Bartholomew Orr, Senior Pastor, Brown Missionary Baptist Church
