Design
CASE STUDY: BLVD Annual Report
FIND THE PROBLEM
Research
After hearing from church leadership and conducting secondary research involving similar church entities, the KQ team created a report with the theme: The Year of Connection. We worked closely with church staff to collect the right information to highlight the continued efforts of the church both inside and outside the walls. The report showcased community connections via outreach initiatives, illustrated member connections digitally, and shared updates on the upgrades to facilities happening during the pandemic as a testament to the church taking the lead in serving the community.
CREATE A PLAN
Develop
Mississippi Boulevard Christian Church (The BLVD) enlisted the services of KQ to create curated content covering the church’s activity in an annual report. The challenge was to create an exciting and engaging report covering a period during the pandemic when the physical sanctuary was closed. The report would not only recap activity but serve as a message of hope and unity while the members were separated from each other.
EXECUTE RESULTS
Evaluate
The report received overwhelmingly positive reviews from leadership, staff, and members.
To date, the digital report has been viewed nearly 1,000 times online.