Find the Problem
01. Research
KQ was brought in to communicate the district’s transition to a new charter system-operating model. In a three-week period, we conducted research including teacher and parent focus groups to develop a strategic plan focused on building community support.
Create a Plan
02. Develop
We implemented a campaign aimed at informing the public and recruiting Atlanta community stakeholders to participate in GO Teams elections. We worked with the district to determine that the most immediate need was building up the candidate pool for the GO Teams.
Execute Results
03. Evaluate
As a result of successful implementation, the number of educators and parents registered to participate in GO Teams surpassed the project goal by 30 percent.
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Branding

Colors
Pacific Blue
#0096c3
Tulip Tree Gold
#e59a3f




